EXPERT EYECARE, LATEST EYEWEAR

Effortlessly schedule your next eye care appointment with us.

SHOP DESIGNER EYEWEAR

We have one of the biggest selections of eyewear brands and
frames in El Paso! Shop with us today!

FIT SPECIALTY CONTACTS

Dr. Reiter has over 36 years of experience fitting contact lenses.
Schedule an appointment to improve your vision today!

Welcome to Eye Care Plus

Your vision health is our top priority. We strive to create a warm and welcoming environment for every patient. Our mission is to help you see the world with clarity and confidence. Schedule your appointment today, and let us take care of your eyes as you embark on a journey to a brighter, clearer future.

Our Services

What We Offer

Discover personalized eyecare excellence with our comprehensive services. From precise prescriptions to advanced diagnostics, trust us for all your vision needs

Comprehensive Eye Exams

​​​​​​​Dry Eye Evaluations

In-House Optical Repair
And Finishing Lab

Contact Lens Exams

View All Services

meet our doctors

Dr. Reiter has over 36 years as an Optometrist providing primary eye care.

Todd Reiter received his Doctor of Optometry from the University of Houston College of Optometry in 1988 and earned his Bachelor of Science in Biology from the same University.
 

Browse Our Catalog

Featured brands

View All The Brands We Carry

Financing Information

Insurance We Accept

"Receptionist very helpful. Dr. very informative and professional. They’re always very courteous."

Valerie M.

"Dr. Reiter was great. Very informative and explains everything clearly. I would definitely use him again."

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What our patients say

WHAT OUR PATIENTS SAY

"Great Doctor, very caring."

Avner E.

"Excellent service. If you want good service and complete eye exam than this is the place. Also, best selection of frames in El Paso."